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RealMediaFX
has an exciting new marketing solution. We specialize in converting
recruitment and informational materials such as catalogs, viewbooks,
and graduation requirements into an interactive, presentational,
multimedia cdrom or dvd. These dual-platform discs are an innovative,
consistent and professionally seamless approach to attract students
at a substantially lower cost.
Valuable Marketing Tool
This CDROM/DVD serves as an extremely valuable resource for recruiters
and potential students alike. A recent study states, "the average
person retains only 10% of what he hears and just 20% of what he
sees. When sight and sound are combined, 40% of the information
presented will be retained. However, if a potential student experiences
your product, retention of the information presented increases to
80%". Therefore, utilizing a CDROM/DVD as a recruiting and/or
information tool increases the students' ability to retain information
by enabling them to experience the college/university, by showing
visually and audibly it's features & advantages.
Increase
Effect & Decrease Costs
Our goal at RealMediaFX is to help you convey your message by
utilizing the most innovative and effective tools available today.
This allows you to maintain a competitive edge in the marketplace,
while simultaneously decreasing costs. Discs cost significantly
less to produce and to mail than printed documents. Therefore, you
can bypass the exorbiant costs of printed pieces by packaging this
information into one "neat and tidy" disc. Also, as the
number of pages in your document increases, the disc cost remains
the same!
Advantages Galore
•Individualize each program within your school with aesthetically
pleasing digital video, photography, music, and narration.
•Direct your audience to an established destination
•Compel students with effective videos and narratives
•Link CD to specific departments or colleges with directed
web links
•Allow students to view and print only the information they
need
One-Stop-Shopping Experience
Additionally, RealMediaFX is a "one-stop-shopping"
service provider. You provide the content and we will do the rest:
(multimedia design, replication, graphic design, packaging and fulfillment)
resulting in a complete "ready-to-distribute" product!
Close
the Recruiting Loop!
Matching E-Mail Marketing Campaign
A CD-ROM is the beginning of the recruiting process. It is a
recruiting tool designed to spark interest in your school. As prospective
students view the CD-ROM, they will have the ability to complete
a form requesting more information. A database will capture e-mail
addresses and automatically respond via e-mail, thanking them for
their interest. This e-mail is designed to elicit more specific
information from prospective students, such as their areas of interest.
This system also allows you to send follow-up e-mails as often as
necessary. These personalized messages remind prospective students
about their interest in your program and provide a hot link directing
them to the matching recruitment website. In each instance your
message is delivered to the most commonly used Internet application
they use, their e-mail boxes.
Matching Website
Strictly aimed at new recruits, this website matches the look and
feel of your interactive CD-ROM and can contain a database-driven
calendar, news and inquiry forms that integrate with your CD-ROM
content. Therefore, recruiters from individual colleges within the
university can quickly respond to prospective students seeking specific
information.
Matching Search Engine Marketing System
This state-of-the-art search engine system will help drive targeted
leads to your website by intelligently delivering information to
the search engine indexes. Our team will take the keywords most
commonly associated with your school and do a reverse search analysis
to determine what keywords prospective students are searching by
when they do research on a particular search engine portal.
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